New
AI-Led Childcare CRM
The Smart CRM for Childcare Providers That Want to Grow
Automate the family journey, convert enquiries into enrolments, and keep your service at full occupancy with the AI-led Childcare CRM
Integrate your Childcare CRM into the CCMS you use today
About Nurtra
Nurtra is the enrolment CRM built specifically for childcare. From the first enquiry to the enrolled child, every family is scored, tracked, and followed up automatically so your team spends less time chasing and more time with the families ready to enrol.
Why Nurtra
Everything your enrolment team needs
From first enquiry to enrolled child, Nurtra keeps every family moving and every centre on top of its pipeline.
One Pipeline, Every Family
Drag a family from New Lead to Enrolled. Moving the card applies to every child on the record.
Personalised at Scale
Send bulk SMS and email with placeholders like {{firstname}} — each family gets their own message.
Built for the Whole Team
Tasks, tours, and follow-ups are tracked and assigned, so nothing falls through the cracks.
Features
Built around how enrolment actually works
From the first enquiry to the enrolled child, every step is scored, tracked and followed up automatically.
Lead Management
Every enquiry, scored and prioritised
Nurtra scores every family the moment they enquire — hot, warm, cool or cold — so your consultants always work the list in the right order.
Email & SMS
Personalised messages, sent at scale
Drop in placeholders like {{firstname}} or {{preferredstartdate}} and Nurtra fills them in per family before anything sends. A family missing a field is held back and reported — never sent a message with a hole in it.
Get Started for FREE
See Correspondence
Features
Everything your team needs to run enrolments
One workspace for leads, tours, tasks, and correspondence — built specifically for how childcare centres enrol families.
Pricing
Pick a plan. build smarter
Choose a plan that scales with your organisation
Solo
FREE
For small services & solo administrators
What's Included:
1 User
Up to 50 Contacts
Pipeline Management
Email Campaigns (100 sends per month)
Lead Forms
Tour Scheduling
Task Management
Premium
$149
per centre/month
For admin teams
What's Included:
Everything in Starter
Automations & Workflows
Unlimited Contacts & Email Sends
SMS
Remove Nurtra Branding from Forms & Emails
Multi-Centre Features
SSO
API Integration
+$50
/month
Get access to API and connect with whatever systems you're currently using
How it works
How it works
From enquiry to enrolled child, in three stages.
Capture the enquiry
Every enquiry lands in Nurtra automatically and is scored the moment it arrives.
Work the pipeline
Move families through Contacted, Tour Scheduled and Offered — Nurtra tracks who's overdue for a follow-up.
Enrol with confidence
Send personalised SMS and email at scale, right up to the enrolled child.
Get Started
See Nurtra with your own data
Book a walkthrough and we'll show you how Nurtra fits your centres, your pipeline, and your team.