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Lead Management

Every enquiry, scored and prioritised

From the moment a family reaches out — by form, chat, phone or referral — Nurtra captures it, scores it, and tells your team exactly who to call next.

Automatic scoring

Every enquiry ranked hot to cold, the moment it lands.

Lead Management

Every enquiry, scored and prioritised

From the moment a family reaches out — by form, chat, phone or referral — Nurtra captures it, scores it, and tells your team exactly who to call next.

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Capture Forms

Capture forms that go straight into the pipeline

Embed an enquiry form on any centre's page, or use one multi-centre form if your site serves several services and lets the family pick their own. Add up to four extra questions per form. Every submission lands in the pipeline with no manual entry.

Automations

Automations that do the follow-up for you

Set the rules once and let Nurtra run them: an instant auto-reply the moment someone enquires, an email and a task the second a family moves into New Lead, and a nudge — email, SMS, or both — if a lead sits untouched for three days, a week, or however long you choose. Re-enter the same stage within seven days and the rule won't fire twice, so nobody gets double-messaged.

Try it out

See Automations

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Features

Built around how your team actually works

Lead scoring, tasks, occupancy and source tracking — all built into the same pipeline your team already lives in.

A pipeline that matches how you work

Drag families across a board — New Lead, Contacted, Tour Scheduled, Tour Completed, Offered, Awaiting Documents, Enrolled — or rename and reorder the stages to match your own process. Filter by centre for multi-site teams.

Lead scoring that tells you who to call first

Every family gets a live score from four signals — engagement, responsiveness, recency, and how soon they want to start — rolled into Hot, Warm, Cool or Cold.

Tasks, without the sticky notes

Every follow-up lives on the family's record as a task, assigned to a consultant with a due date. Nothing depends on someone remembering.

Real-time occupancy, straight from OWNA

For centres running on OWNA, room vacancies sync automatically from the week's attendance data — so an offer never goes out for a room that's already full.

See where your best families come from

Every enquiry carries its source — website chat, walk-in, shopping centre, referral, paid search or social — all the way to enrolment, so you see which channel actually fills rooms.

Get Started

See lead scoring in action

Book a walkthrough and we'll show you how Nurtra scores, prioritises, and follows up on every enquiry.

FAQs

Frequently Asked Questions

From setup to support, here are the answers you need to launch faster with confidence.

Does Nurtra work with the CCMS we already use?

Yes. Nurtra sits alongside your existing childcare management system — it handles the enquiry-to-enrolment journey, while your CCMS keeps running attendance, billing, and compliance the way it always has.

How does lead scoring actually work?

Can we manage more than one centre from a single account?

What happens if a family's record is missing a placeholder like {{firstname}}?

Is there a free plan?

How long does it take to get up and running?

FAQs

Frequently Asked Questions

From setup to support, here are the answers you need to launch faster with confidence.

Does Nurtra work with the CCMS we already use?

Yes. Nurtra sits alongside your existing childcare management system — it handles the enquiry-to-enrolment journey, while your CCMS keeps running attendance, billing, and compliance the way it always has.

How does lead scoring actually work?

Can we manage more than one centre from a single account?

What happens if a family's record is missing a placeholder like {{firstname}}?

Is there a free plan?

How long does it take to get up and running?

FAQs

Frequently Asked Questions

From setup to support, here are the answers you need to launch faster with confidence.

Does Nurtra work with the CCMS we already use?

Yes. Nurtra sits alongside your existing childcare management system — it handles the enquiry-to-enrolment journey, while your CCMS keeps running attendance, billing, and compliance the way it always has.

How does lead scoring actually work?

Can we manage more than one centre from a single account?

What happens if a family's record is missing a placeholder like {{firstname}}?

Is there a free plan?

How long does it take to get up and running?

Automate your family journey and convert your leads.

Stop wasting time on families that won't enrol. Let Nurtra prioritise, optimise and maximise your occupancy.

Automate your family journey and convert your leads.

Stop wasting time on families that won't enrol. Let Nurtra prioritise, optimise and maximise your occupancy.

Automate your family journey and convert your leads.

Stop wasting time on families that won't enrol. Let Nurtra prioritise, optimise and maximise your occupancy.