How It Works
Get more leads, convert them quicker, and automate the family journey.
Nurtra scores every enquiry, runs the pipeline, books the tours, manages the waitlist, and sends the follow-ups — so your team spends time with families, not paperwork.
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Getting Started
Three steps to get set up.
However your centres capture families today, Nurtra is set up in three steps — no lengthy onboarding, no waiting on a developer.
1. The Pipeline
Select your family journey — use our pre-filled formula, proven and tested by the team at Enrolment Hub, or customise your family journey.
2. Connect Your Website
Add the tracking codes, lead forms, and live chat to ensure you never miss a lead, and you know where the leads are coming from.
3. Automate The Family Journey
Set your automations, and let the system work for you. Identifying leads, booking tours, converting enquiries — all with the smart CRM for childcare.
Pillar 1 · Lead Management
Every enquiry, captured and scored
The moment a family reaches out — through a form, a call, or your website chat widget — Nurtra takes over. No enquiry sits in an inbox waiting to be noticed.
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Pillars 2–4
Everything else, handled the same way
Tours, the waitlist, and the marketing that fills your pipeline in the first place — all built into the same system, all working off the same family record.
Pillar 2 · Tour Scheduler
Booking & calendar sync
Families pick a time that works, synced to Google Calendar so there's never a double-booking.
Automatic reminders
Pre-tour prep and post-tour follow-ups go out on their own, so a good visit never goes cold.
Pillar 3 · Waitlist Management
Fair, weighted priority
Rank families by criteria like need or First Nations status, matching your centre's own policy.
Offers that chase themselves
When a place opens up, Nurtra sends the offer and follows up automatically until you get an answer.
Pillar 4 · Marketing
Campaigns & reporting
Bulk email and SMS with placeholders like {{firstname}}, plus analytics on what's actually converting.
Website chat & social feed
Automated chat journeys turn visitors into enquiries, with your latest posts pulled onto the site.
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Works alongside the CCMS you already use — no rip and replace
